Measure, analyze and optimize. These three actions are key when launching a campaign or action, it may sound very obvious, but many times some of these actions are not achieved or are not valued. Today we are going to talk about why cashback programs can be a good option to take into account in your digital strategy.
To get better results… do you have to invest heavily?
No, we still have the concept that in order to reach a large volume of new buyers we have to make marketing campaigns that require a large investment. You have to know your customers well, so you can reach them in the most efficient way.
Is launching a cashback program the solution?
It is a good option, incorporating a cashback program into your marketing strategy will allow you to do 3 things:
- Increase the recurrence of the purchases
It is proven that cashback programs increase the recurrence of purchases because thanks to the incentives, your customers feel more appreciated and you ensure that they will buy from you again because they know that you have previously offered them a reward for their purchases.
2. Increase average ticket
Thanks to analytics and data, you can get to know your customer much better, you can tailor rewards according to their buying habits and offer them what they really want. Think that by offering them exclusive rewards and benefits through a cashback program with a threshold, they will be willing to spend more money to reach the reward.
3. Visibility, cross-selling
Belonging to a marketplace increases visibility. Why? Because people who want to get rewards for their purchases often make additional purchases. For example: if you offer shoes and a person has bought a dress, they will probably buy shoes from you because you have a cashback program that someone else doesn’t have.
Triple’s cashback programs
If you are considering integrating this strategy into your digital marketing plan, you should know that with our technology you will have:
- Information to know how to impact your customers by adapting rewards.
- Thanks to anonymized data, you will understand the buying behavior of your customers, as you will have information about when they are most active, days or hours.
- No technology integration.
A rewards/cashback program is a tool that allows you to understand and understand your customers to establish a bond with them and build long term relationships for the growth of your business. If you want to launch your own program with our technology, please contact us at info@jointriple.com and our team will get back to you as soon as possible.
